On the changing blog.
A few people have noticed that this blog has recently become more of place where I’m posting interesting bits that I’ve read, rather than writing long (and dull) articles about media and advertising. There’s a couple reasons for this.
First being that I’m not writing as much for the trade press. There’s a pretty simple explanation for this – the Australian trade press just isn’t as interesting any more. Gone are the original thinkers of the industry, and in their place are the anonymous comments and knee-jerk pieces on social media. I’m still writing the odd piece for Business Spectator / Technology Spectator, so expect the odd long (and dull) article still.
Secondly, we’ve just launched the MediaCom Labs blog (and site). Labs is the home of the MediaCom Innovation & Technology team in Australia. We’ve got big plans over the next couple years, so I’ll be putting a bit more energy into building robots and apps and writing posts over there as well. We’ve just launched our 2012 trends report, so there’s another reason to go have a look.
So that’s about it. I’ll be posting more frequently on here now, but just with little interesting snippets. So please do stick around if your’e finding those interesting.
No related posts.