Uneven Distribution.

UNEVEN DISTRIBUTION IS A COLLECTION OF THOUGHTS ON THE DIGITAL WORLD, ITS FUTURE SCENARIOS AND CURRENT TRENDS, AND THE EFFECT THEY HAVE ON BRANDS, ADVERTISING, AND PEOPLE.
I’M THE HEAD OF INNOVATION FOR MEDIACOM AUSTRALIA.
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Northern Exposure

March 9th, 2008

I’m now in Sydney. In the past week I have packed up my old house in Melbourne, loaded it all into a truck, and driven up to Sydney to then unpack everything. It’s not the most fun thing to do, but I did it because I’m excited about what I’ve come up here for.

A few weeks ago I was offered the position of Lead Creative at NetX. I had a tough decision to make. To say the digital team at M&C Saatchi were awesome would be a gross understatement. They were, and I know they will continue to be, the duck’s nuts. The agency as a whole has taken to the whole digital integration thing like a duck to water (sorry, just had to keep the whole duck theme going), and I know they are going to do some amazing stuff in the coming weeks/months/years.

I’m sure the guys at NetX are going to be equally as amazing. I dropped in on Friday for a beer and it was already evident that there’s the same vibe, one soaked in awesomeness. In about 12 hours I start, and I’m damn excited.

So hopefully that explains why I’ve been a bit quiet. It might explain the direction of what I write in the future as well, I’m not sure about that. I do have quite a few ideas and observations half-written, so no doubt you’ll hear something soon.

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Comments

March 9th, 2008.
Nikki

Aww thanks Nic. You have already been missed. I look forward to having a beer with you up in Sydney.

March 9th, 2008.
skelta

Good luck on your first day mate!