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AWARD Craft
August 26th, 2008
Last week twenty-something 20-somethings piled into our boardroom for day 1 of AWARD Craft. AWARD Craft is a 5 day workshop for the top AWARD School students and junior creative teams already working in agencies. I was asked to present ‘the digital bit’, a 4 hour session on a Tuesday morning.
I promptly put it on my to-do list, with visions of a digital extravaganza featuring special guests, holograms and marmot racing. To-do lists being the beasts they are, however, I realised about four days before I had to present, as I lay sick as a dog on the couch, that I still had nothing to fill my four hours with.
So for the next four days, in a haze of Codral, I tried to write down everything I know about what it is I do. I figured that’s a good starting point. The idea of AWARD Craft is for the students to learn about the craft of each discipline involved in being an advertising creative. My only problem was, I wasn’t entirely sure what exactly the ‘craft’ of digital was. The presentation below is what I ended up showing (with abundant waffling and tangential stories throughout). I enlisted some special guests in the form of NetX’s own Digital Strategist Nick Tubb to present on digital trends, as well as a Parky style Q&A with Clems Associate CD Guy Rooke. I ended up running over my four hours, and in the end I’m still not sure I completely understand what exactly the digital craft is, but hopefully the audience got something out of it. And in case they didn’t, I hope someone on here does.
Postscript: Many of these slides were heavily influenced (read: shamelessly borrowed) from some amazing presentations and great people. So massive thanks to Marta Kagan, David Armano, Faris Yakob, and the wonderful Mark Pesce.
Comments
Nice work, Nic. Obviously you should be ill more often 
Would love to hear it with a voice over
A 4-hour voiceover? I think that would break the interpipes.
I must try and remember some of the analogies ceated on the fly as I’m there were some killers. I somehow found myself deep into a story about how creatives are England while Developers are the French at one point.
I swear it made sense at the time.
nice one mate!
Had a look at the presso- nice work. Just wondering where you got the worldwide blog estimate from (200,000,000 I think). I’ve been searching for reliable info on that, but my searches were coming up with such old info as to be unreliable.
Cheers
Kev
PS: Michael Battle, who now works for us, says gidday!
