
Towards the end of the year I usually find myself doing lots of “the future of…” presentations.
This year, unsurprisingly, the big focus is on mobile, tablets, NFC, and Big Data.
I almost never mention QR Codes, but I always get asked about them. – “Will NFC replace QR Codes?” “Should we still be using QR Codes?” ” Does anyone in the real world actually scan them?”
The Telstra Smartphone Index in June 2011 reported that only 1% of Australian smartphone internet users regularly use QR codes to access sites. That’s compared to 23% who type a URL to their browser, and 16% who search. Yet it’s hard to find a print or outdoor ad without them these days. So why are we still seeing QR Codes everywhere?
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