# Nic Hodges

> Writing on media, technology, and marketing by Nic Hodges — an archive going back to 2007,
> published as Blonde3 until 2026.

Every page below is also available as plain markdown at the listed URL
(append `index.md` to any page URL on the site).

## Writing

- [The Toolmaker Era](https://nichodges.com/writing/2026/260303_the_toolmaker_era/index.md): March 2026
- [Creativity, World Models and the Old Brain](https://nichodges.com/writing/2025/251218_creativity_world_models_and_the_old_brain/index.md): December 2025
- [Inside Out AI](https://nichodges.com/writing/2025/251108_inside_out_ai/index.md): November 2025
- [The Takeoff and Landing Problem (or... why the AI revolution is copy and paste)](https://nichodges.com/writing/2025/250713_the_takeoff_and_landing_problem/index.md): July 2025
- [You are not late to the AI party](https://nichodges.com/writing/2023/230217_you_are_not_late/index.md): February 2023
- [How much you’re worth to an advertiser](https://nichodges.com/writing/2018/180806_heres_how_much_youre_worth/index.md): August 2018
- [Final thoughts on Facebook (hopefully)](https://nichodges.com/writing/2018/180413_final_thoughts_on_facebook/index.md): April 2018
- [The Next Tobacco](https://nichodges.com/writing/2018/180319_the_next_tobacco/index.md): March 2018
- [18 Things, Part 3](https://nichodges.com/writing/2017/171208_18_things_part_3/index.md): December 2017
- [18 Things, Part 2](https://nichodges.com/writing/2017/171130_18_things_part_2/index.md): November 2017
- [18 Things, Part 1](https://nichodges.com/writing/2017/171122_18_things_part_1/index.md): November 2017
- [Making Choices That Maximise Optionality](https://nichodges.com/writing/2017/170508_making_choices_that_maximise_optionality/index.md): May 2017
- [We Need to Talk About the Black Boxes](https://nichodges.com/writing/2016/161129_we_need_to_talk_about_the_black_boxes/index.md): November 2016
- [Building a blockchain-powered Twitter tip-bot for WPP's Stream unconference](https://nichodges.com/writing/2016/160419_streambit_blockchain_powered_twitter_tip_bot_for_wpp_stream/index.md): April 2016
- [Can Technology Companies Create Content?](https://nichodges.com/writing/2015/151221_can_technology_companies_create_content/index.md): December 2015
- [When your competitors don't care](https://nichodges.com/writing/2015/151216_when_your_competitors_don't_care/index.md): December 2015
- [Where We'll Die](https://nichodges.com/writing/2015/151118_where_we'll_die/index.md): November 2015
- [The New Operating Systems](https://nichodges.com/writing/2015/151020_the_new_operating_systems/index.md): October 2015
- [The AI opportunity is actually in Intelligence Augmentation](https://nichodges.com/writing/2015/151012_the_opportunity_in_intelligence_augmentation/index.md): October 2015
- [The Sky is Not Falling](https://nichodges.com/writing/2015/150918_the_sky_is_not_falling/index.md): September 2015
- [Schumpeterian Rubble](https://nichodges.com/writing/2015/150911_schumpeterian_rubble/index.md): September 2015
- [The Evolving Brand Types Of 2020](https://nichodges.com/writing/2014/140305_the_evolving_brand_types_of_2020_(forbes)/index.md): March 2014
- [I’m not betting on Twitter’s ad model](https://nichodges.com/writing/2014/140207_im_not_betting_on_twitters_ad_model/index.md): February 2014
- [Four Paths for the Press](https://nichodges.com/writing/2014/140115_four_paths_for_the_press_(media_briefing)/index.md): January 2014
- [The problem with the long-term viability of clickbait](https://nichodges.com/writing/2014/140113_the_problem_with_clickbait/index.md): January 2014
- [Political bias in digital media – findings from The Election Worm](https://nichodges.com/writing/2013/130920_political_bias_in_digital_media/index.md): September 2013
- [We Need Better Filters](https://nichodges.com/writing/2013/130822_we_need_better_filters_(wired)/index.md): August 2013
- [How biased are Australian publishers during the election?](https://nichodges.com/writing/2013/130819_how_biased_are_australian_publishers/index.md): August 2013
- [Band-Aids on bulletwounds – the problem with paywalls (and one simple solution)](https://nichodges.com/writing/2013/130726_band-aids_on_bulletwounds/index.md): July 2013
- [The human bandwidth for advertising is disappearing](https://nichodges.com/writing/2013/130705_the_human_bandwidth_for_advertising/index.md): July 2013
- [What’s your personal data worth?](https://nichodges.com/writing/2013/130626_whats_your_personal_data_worth/index.md): June 2013
- [Chasing Big Data Unicorns](https://nichodges.com/writing/2013/130513_chasing_big_data_unicorns/index.md): May 2013
- [Enough with the ‘Innovation’](https://nichodges.com/writing/2013/130107_enough_with_the_innovation/index.md): January 2013
- [Creativity](https://nichodges.com/writing/2012/120710_creativity/index.md): July 2012
- [Rewiring the World](https://nichodges.com/writing/2012/120319_rewiring_the_world/index.md): March 2012
- [The beginning of chair piracy](https://nichodges.com/writing/2012/120127_the_beginning_of_chair_piracy/index.md): January 2012
- [Do paywalls have to work for journalism to survive?](https://nichodges.com/writing/2012/120110_do_paywalls_have_to_work/index.md): January 2012
- [The impending (but slow) death of the banner ad](https://nichodges.com/writing/2011/111202_the_impending_death_of_the_banner_ad/index.md): December 2011
- [Less architects, more gardeners](https://nichodges.com/writing/2011/111122_less_architects_more_gardeners/index.md): November 2011
- [Enough with ugly squares](https://nichodges.com/writing/2011/111101_enough_with_ugly_squares/index.md): November 2011
- [8 things about IPTV](https://nichodges.com/writing/2011/110906_8_things_about_iptv/index.md): September 2011
- [Do we need to reinvent mobile?](https://nichodges.com/writing/2011/110830_do_we_need_to_reinvent_mobile/index.md): August 2011
- [Culture vs. The Googlebots](https://nichodges.com/writing/2011/110721_culture_vs_the_googlebots/index.md): July 2011
- [Why the Fairfax iPad app was a waste of time](https://nichodges.com/writing/2011/110530_fairfax_ipad_app_was_a_waste_of_time/index.md): May 2011
- [Publishers, innovation, and failure](https://nichodges.com/writing/2010/100823_publishers_innovation_and_failure/index.md): August 2010
- [Why Twitter’s Titanium matters](https://nichodges.com/writing/2010/100707_why_twitters_titanium_matters/index.md): July 2010
- [Be abundant. Be yourself](https://nichodges.com/writing/2010/100611_be_abundant_be_yourself/index.md): June 2010
- [What’s wrong (and right) with Guvera?](https://nichodges.com/writing/2010/100112_whats_wrong_(and_right)_with_guvera/index.md): January 2010
- [Plausible promises and the critical mass](https://nichodges.com/writing/2009/091208_plausible_promises_and_critical_mass/index.md): December 2009
- [Information vs. Knowledge](https://nichodges.com/writing/2009/091013_information_vs_knowledge/index.md): October 2009
- [Pigeons, Magic, and Invisible Forces](https://nichodges.com/writing/2009/090827_pigeons_magic_and_invisible_forces/index.md): August 2009
- [Dark blue swans](https://nichodges.com/writing/2009/090206_dark_blue_swans/index.md): February 2009
- [Social media has a branding problem](https://nichodges.com/writing/2009/090108_social_media_has_a_branding_problem/index.md): January 2009
- [Trans-Experiential Ideas](https://nichodges.com/writing/2008/081114_trans_experiential_ideas/index.md): November 2008
- [Communication in an invisible world](https://nichodges.com/writing/2008/080919_communication_in_an_invisible_world/index.md): September 2008
- [Channel-less advertising](https://nichodges.com/writing/2008/080807_chanel_less_advertising/index.md): August 2008
- [The Evolution of Mobile](https://nichodges.com/writing/2008/080520_the_evolution_of_mobile/index.md): May 2008
- [Why aren’t we creating great digital work?](https://nichodges.com/writing/2008/080407_why_arent_we_creating_great_digital_work/index.md): April 2008
- [What’s so hard about Digital Media?](https://nichodges.com/writing/2007/071211_whats_so_hard_about_digital_media/index.md): December 2007
- [Are we crossing the Digital Rubicon?](https://nichodges.com/writing/2007/071111_crossing_the_digital_rubicon/index.md): November 2007
- [A brief rant on the Music Industry](https://nichodges.com/writing/2007/071023_a_brief_rant_on_the_music_industry/index.md): October 2007
- [Advertising as a Service](https://nichodges.com/writing/2007/070929_advertising_as_a_service/index.md): September 2007

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